AHFH brand gets a makeover

| August 7, 2010 | 0 Comments

Army Hawaii Family Housing, News Release

SCHOFIELD BARRACKS — Army Hawaii Family Housing will reinvent itself with a new name and a new logo, Aug. 30.
AHFH’s new name will be “Island Palm Communities.”
The rebranding is part of a nationwide initiative taking place at military residential communities in the Actus Lend Lease portfolio, which is intended to create a family of Actus brands.
“Changing our name to Island Palm Communities and adopting a new logo and graphic brand elements will better reflect the quality homes, communities and services our partnership with the Army is providing to military families,” said Claire Ridding-Johnston, AHFH project director. 
Associated with the rebranding will be a new advertising tag line, “The lifestyle you deserve, the place you belong” — indicative of AHFH’s family-oriented neighborhoods, outstanding recreational amenities and activities, and services that most off-post communities cannot provide.
The new branding will better articulate AHFH’s commitment to a stable and secure environment that offer families communities where they can build friendship with neighbors who have similar experiences and truly feel comfortable in their home.
“Repositioning AHFH also gives us an opportunity to look at how we communicate with our current and prospective residents, specifically through our website communication,” Ridding-Johnston said. “We conducted extensive research about a year ago that included interviewing new and current residents with the purpose of gaining a better understanding of their information needs and what processes and experiences they have, whether it was planning their move to Hawaii or as a current resident.” 
The result is a new website developed and organized to make information more accessible. New web tools also have been added to make it easier for prospective and current residents to receive information and services. Examples include a search engine that will help inbound families find an available home according to their desired location, rank and bedroom requirement, as well as pet and vehicle registration forms that can be completed and submitted online.
The new website will go live, Aug. 30.
Actus is the nation’s leader in public/private community development, with a portfolio that includes 11 military privatization projects across the country.
With a focus on creating sustainable value, Actus communities are unrivaled in their attention to design, technology and environmental sensitivity.

Category: Community

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