AHFH gets brand makeover to reflect communities, services

| September 7, 2010 | 0 Comments

Island Palm Communities
News Release

Army Hawaii Family housing’s new brand, Island Palm Communities, is displayed with a new logo. SCHOFIELD BARRACKS — Army Hawaii Family Housing reinvented itself, Aug. 30. 

It was re-named “Island Palm Communities” and debuted a new logo and brand elements. 

The rebranding is part of a nationwide initiative taking place at military residential communities in the Actus Lend Lease portfolio, which is intended to create a family of Actus brands.

“Changing our name to Island Palm Communities and adopting a new logo and graphic brand elements will better reflect the quality homes, communities and services our partnership with the Army is providing to military families,” said Claire Ridding-Johnston, AHFH project director.

A new advertising tag line, “The lifestyle you deserve, the place you belong,” is associated with the rebranding. 

With family-oriented neighborhoods, outstanding recreational amenities and activities, and services that most off-post communities cannot provide, the new branding will better articulate AHFH’s commitment to a stable and secure environment. This environment offers families communities where they can build friendships with neighbors who have similar experiences and truly feel comfortable in their home.

“Repositioning AHFH also gives us an opportunity to look at how we communicate with our current and prospective residents, specifically through our website communication,” Ridding-Johnston said. 

“We conducted extensive research about a year ago, which included interviewing new and current residents, with the purpose of gaining a better understanding of their information needs and what processes and experiences they have, whether it was planning their move to Hawaii or as a current resident,” Ridding-Johnston said. 

The result is a new website, www.islandpalmcommunities.com, developed and organized to make information more accessible. New web tools have been added that will make it easier for prospective and current residents to receive information and services. 

Category: Community

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