VA launches ‘coaching’ service

| July 6, 2012 | 0 Comments

Department of Veterans Affairs
News Release



WASHINGTON — The Department of Veterans Affairs, or VA, recently completed a media campaign for its call center, “Coaching into Care.”

Coaching into Care is a telephone service that provides assistance to family members and friends trying to encourage veterans to seek health care for possible readjustment and mental health issues.

“Coaching into Care is a valuable service for family members and friends of veterans who might be reluctant to seek mental health care,” said Eric Shinseki, secretary, VA.

“In the last three years, VA has devoted more people, programs and resources toward mental health services to serve the growing number of veterans seeking mental health care, and this marketing effort is designed to expand our reach to those who need our services the most,” Shinseki said.

VA launched its media campaign in June as part of its observation of “PTSD Awareness Month,” for post-traumatic stress disorder.

Coaching into Care advertisements run on cable TV and radio stations in media markets throughout the U.S., though not yet in Hawaii. The ads feature three scenarios many veterans and their family members commonly experience following the veteran’s return from combat experiences. Veterans were directly involved in the media campaign.

Coaching into Care works directly with the Veterans Crisis Line and the Caregiver Support Line to provide guidance and referrals to callers, with no limit to the number of calls they can make.

Through the service, callers are coached on solving specific logistical problems and ways to encourage the veteran to connect with VA care in his or her community while respecting his or her right to make personal decisions.

The VA is a pioneer in mental health research, high-quality, evidence-based treatment and access to high-quality care. The department has many entry points to care through the use of 300 Vet Centers — including two on Oahu — the Veterans Crisis Line, and integration of mental health services in the primary care setting.

The Coaching into Care campaign is part of VA’s overall mental health program.

Since 2007, VA has seen a 35-percent increase in the number of veterans receiving mental health services, and a 41-percent increase in mental health staff.

Last year, VA provided quality, specialty mental health services to 1.3 million veterans.

Coaching into Care
The no-limit “Coaching Into Care” telephone service is available toll-free at (888) 823-7458, 8 a.m.-8 p.m., eastern time, Monday-Friday.

Veterans experiencing an acute crisis, should call the Veterans Crisis Line at (800) 273-8255 for immediate help.

For more details, visit or

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Category: Health, News

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