Survey reveals major savings from shopping at Exchange

| October 25, 2012 | 0 Comments

Research details more dollars saved compared to all major U.S. retailers

Exchange Pacific Region Public Affairs
News Release

CAMP FOSTER, Japan — A comprehensive price survey is confirming what many military shoppers already have long known – buying at the Exchange saves more money every day than shopping all major U.S. retailers.

Market Basket Survey results show the Exchange saves shoppers an average of 27 percent over major retailers, and more than five percent savings compared to its largest discount competitor. Along with these savings, customers do not pay sales tax on their Exchange purchases.

Retail Data, an independent counseling firm, conducts the Market Basket survey, which accounts for 365 items commonly purchased by shoppers. Survey officials comparatively shopped at both the Exchange and popular competitors. Local and national prices were analyzed at more than 120 retailers, including major grocery, drug, discount, big box and specialty stores.

Though staff work continually to provide low prices and value, even Exchange officials said they were surprised when the latest survey showed an average 3-percent savings increase, besting last year’s 24 percent for a new average overall market basket savings of 27 percent.

“The Exchange really is your best shopping value,” said Sgt. Maj. James Pigford, senior enlisted advisor, Exchange-Pacific Region. “Plus, we’re right here on the posts and bases where you serve, giving dividends back to military communities.”

The Exchange’s 2012 Market Basket Survey included more of the items and brands customers purchase every day, with the greatest savings in electronics, clothing and home furnishings.


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