Case lot, ‘Back to School’ heads Commissary August promotions

| July 29, 2016 | 0 Comments

The Defense Commissary Agency logoSallie Cauthers
DeCA marketing and mass media specialist
FORT LEE, Va. — August means “Back to School” savings at commissaries around the world and the return of the popular Customer Appreciation Case Lot Sales in the states.

“The lineup of promotions for August gives our customers plenty of reasons to shop their commissary for great deals that help them stretch their paychecks,” said Tracie Russ, the Defense Commissary Agency’s director of sales.

The savings result from DeCA’s industry partners – vendors, suppliers and brokers – who collaborate with commissaries to offer discounts beyond everyday savings. End-of-aisle displays especially feature low-priced items.

Commissary patrons will see plenty of back-to-school displays, such as this one from Schofield Barracks, in their local commissaries. (Photo by Terry Lau, courtesy of Armstrong Produce)

Commissary patrons will see plenty of back-to-school displays, such as this one from Schofield Barracks, in their local commissaries. (Photo by Terry Lau, courtesy of Armstrong Produce)

August lineup
“Back to School” sales focus on products that make up healthy family breakfasts, fresh-packed school lunches, and after-school snacks that young students can prepare themselves. Promotionally priced items are throughout the store, and fresh produce plays a big role in all three meals, as well as lunchmeats and dairy products.
Customer Appreciation Case Lot Sales begin mid-August and run through September at stateside commissaries including those in Alaska, Hawaii and Puerto Rico. These three-day sales feature savings on a variety of items including bulk buys of cereals, breakfast bars, chips, beverages and paper goods, and good prices on seasonal fresh produce. These “parking lot” sales also provide high-value coupons for products inside the store.
Olympic Sponsor Discounts as P&G, Kellogg’s, Smuckers, Coca-Cola and Hershey offer discounts on over 30 of their participating brands highlighted by mass displays and in-store coupon sales flyers, through Aug. 15, Commissary Rewards Card users can enter for a chance to win a $500 Visa gift card by purchasing any four participating products. A total of eight $500 Visa gift cards will be awarded.
The Scholarships for Military Children fund could receive up to a $50,000 donation from Kellogg’s thanks to a cause promotion. They will donate 5 cents per box for every Kellogg or Keebler item purchased worldwide through the month of August.
Box Tops for Education is a General Mills school fundraising program that runs Aug. 1-28 in commissaries worldwide. Each product box top collected is worth 10 cents and many General Mills items will have double box top value during the month. High-value coupons, in-store product demonstrations and decorative mass displays in stores are also part of the promotion.
Free Groceries for a Year is a Kraft Heinz promotion that will give away six total prizes of $7,500 each in Commissary Gift Cards to winning commissary patrons. The online giveaway runs Aug. 1 – Sept. 11.

“Your commissary has it all for your children’s back to school nutritional needs,” Russ said. “Promoting lean protein, high fiber cereals, low-fat dairy products, and fresh fruit give our military families great ideas for a healthy, well-rounded breakfast, which is a very important meal.”

Commissary shoppers can easily find out about the sales and promotions by going online at where they can also enter contests and win trips. Best places to check are the Sales & Events and the Exclusive Savings sections, while the case lot sale schedule is at the Customer Appreciation Case Lot Sale page.

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