Hawaii Exchange opens new Be Fit sport shop

| August 4, 2016 | 0 Comments
Schofield Barracks is one of several Air Force and Army Exchanges that now features a Be Fit shop selling sports apparel and other fitness equipment to help customers maintain a healthy lifestyle. (Photo by Kelly San Nicolas, Army & Air Force Exchange Service)

Schofield Barracks is one of several Air Force and Army Exchanges that now features a Be Fit shop selling sports apparel and other fitness equipment to help customers maintain a healthy lifestyle.
(Photo by Kelly San Nicolas, Army & Air Force Exchange Service)


Army & Air Force Exchange Service

Public Affairs
SCHOFIELD BARRACKS — The Hawaii Exchange is putting some muscle in its efforts to ensure Soldiers and families have access to the products they need to maintain healthy lifestyles with its new Be Fit concept shop, which opened in July.

“The Exchange is committed to meeting the needs of (patrons), and part of this dedication is giving them product choices to ensure they stay healthy,” said Cathy Ely, Hawaii Exchange store manager. “The Exchange’s Be Fit area is a one-stop shop for products that contribute to readiness and resiliency.”

Sporting goods store
The Exchange’s Be Fit shop, located inside the Main Exchange, looks and feels like a major sporting goods store, with athletic apparel and footwear for men and women all in one convenient spot. Be Fit aisles are stocked with clothing and shoes from name brands, including Nike, Under Armour, Adidas, New Balance, Asics and more.

The Be Fit shop is part of a strategic initiative to bring top national brands to Soldiers, families and retirees at competitive prices.
“We’re listening to our shoppers and bringing them the products they’re asking for,” Ely said. “With the Be Fit shop, the Exchange helps Soldiers sustain a healthy lifestyle while bringing them the value and convenience they deserve.”

The Army & Air Force Exchange Service has opened Be Fit shops at its stores across the world. The first opened in late 2014 at Joint Base San Antonio-Randolph. Since then, the effort has grown, with 38 shops completed in 2015. In 2016, 17 more Be Fit shops are set to be implemented.

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