Creating a nonprofit to help make a difference to a cause you care about is an incredibly admirable thing to do, so first of all- well done! There is a lot to think about when it comes to creating a nonprofit and you will need to be highly organized and motivated in order to make a success of it. To help you understand some of the things you will need to do we’ve created a guide for you to follow. We will also discuss some ways to help get the word out there about your nonprofit once you’re all set up. If you’d like to know more then continue reading.
What Is The Cause You Want To Support
The first step in building your nonprofit is deciding on what cause you want to support and why. You are likely to already have a clear idea of what this is but you need to know how to convey your passion for the issue over to your audience. Once you’ve decided on what cause you’ll be supporting, you need to conduct very thorough research on the issues being faced by it and what you can do to help. If there are organizations that already exist that support the cause you care about or are similar, then try and volunteer if possible. This will give you invaluable insight that you might not have had before- it will also spur you on and remind you of why you’re passionate about helping.
Naming Your Nonprofit
The name you come up with for your organization will ideally convey what you are about and what you’re trying to achieve. It helps if it’s short and snappy, as this will make it easier for people to remember. If the reason you’re creating the organization is because you have been affected personally by it, and it’s in memory of someone you cared about- you could consider naming it after them. If people know the reason behind why you created it, they will know you have genuine passion for the cause.
Logo And Branding
Once you’ve decided on the name you can go ahead with creating your logo and branding. In terms of a logo- you will want something simple, noticeable, and meaningful. It will have to get the message behind the organization across and be memorable. You want the kind of logo that people will see and immediately associate with your organization to help build your brand image. Consider what colors will work into your theme and try and keep this the same across your logo, name, website, and any other forms of branding you will use.
Create A Donor Database
Having a donor database allows you to see what kind of demographic of people are contributing donations to your organization. From this you can tailor your marketing styles, both to appeal to a diverse audience and to encourage further continuing donations from existing donors. As such, you should try to create one as soon as you start getting donations for your organization.
What Will Be Your Mission Statement?
A strong mission statement is one of the best tools in the box you will have. A good mission statement has to find a balance between being short and concise, but clearly convey to the public what your organization is all about. So it’s worth taking time to think about what would be best to respect you in the best light. Try to appeal to your audience’s conscience and let them know why it’s important to help your cause. You could highlight some of the issues being faced by it, and how you want to help.
Choosing Your Board Members
When choosing the members of the board for your organization, you need people who are not only knowledgeable and skilled, but also genuinely care about the focus behind it all. They will need to share your vision and direction for the organization, and have the ability to work as part of team to create plans of action for its success.
Choosing Team Members
Similar to the board members, your team members should be made up of people who have a passion for making a success of your nonprofit. They also need to be able to bring some to the table, so you should base your hiring on what skills and knowledge they can add to the team. Some examples of who you will need to hire include:
- Compliance coordinator
- Membership assistant
- Head of marketing
- Campaign manager
- Fundraising manager
- Volunteer manager
Hire some volunteers to help out with fundraising events and offer their services. They are a huge help for organizations of all sizes, and can be invaluable members of your team. The individuals that offer to volunteer will likely also be very passionate and have their own reasons for wanting to volunteer for your nonprofit so will have your best interests at heart. When looking to hire volunteers, give a clear indication of what you will expect of them and their duties.
Who Do You Think Your Target Audience Will Be?
Have a think about what kind of members of the public will make up the majority of your donors. Who do you think would be most affected by the cause you’re supporting and why? Considering this is helpful as you can tailor your marketing around it. If you feel your audience is too limited, you can also take action to widen the scope of individuals you can attract to donate.
Hosting A Fundraising Event
Hosting a fundraising event is the perfect way to get attention to your nonprofit and give you the funds to get started up. Before holding the event, research the best quick fundraising ideas that you think will suit your nonprofit. Make sure to advertise the event as much as possible before holding it to give it the best chance of success. Post about it on social media and create brochures and posters to get the word out there.
Marketing your nonprofit could be one of the most important aspects in your success. You can open doors to increased donations and a wider audience for your nonprofit. Try and cover different areas of marketing that will appeal to different kinds of people and age groups. For example, many organizations have very active social media accounts and work with influencers to promote themselves. Whilst social media appeals to a more young demographic, brochures and radio adverts could help you to reach a different kind of audience.