Are you tired of the same-looking signs you see on the streets every day? The solution is simple, think outside the box! If designing innovative signs doesn’t sound difficult to you, think again.
Many businesses out there have the same old signs to decorate the surroundings, so take the risk and make something different! Remember, the purpose of creating something that stands out is to attract new customers.
Have you decided to take the challenge? Great! Then let’s read on for a guide on how to create something innovative and creative.
1. Keep Your Signage Clear and Simple
Good business signage is essential to directing people in public places, but it needs to be clear and easy to understand. Too often, signs are overcrowded with information, which makes them difficult to interpret. To avoid visual clutter, keep signage clear and simple.
Prioritise information and use minimal words to ensure that people don’t have to spend too much time deciphering the message. Choose colors that make the information easy to read. Include graphics and symbols if they help make the sign clearer. Allow enough spacing between lines of text and elements on the sign.
2. Utilizing White Space to Minimize Clutter
When designing signage, the goal should always be the maximum impact of a message using visuals. One way to achieve this is by utilizing white space. White space allows viewers to focus on the message, read it, and interpret it without being distracted by other elements.
It also makes a signage design more aesthetically pleasing. It helps draw attention to the logo, message, and any other pertinent information. White space should be used both between lines of text as well as around the margins of a design so that the text stands out against the visual elements of the signage.
3. Using Typefaces and Fonts
Fonts and typefaces can be one of the most effective methods of avoiding visual clutter in signage. Utilizing classic typefaces can help create a modern look, such as:
By keeping the text large enough to read but not too large, the viewers should be able to easily read with little effort. Additionally, the typography should be consistent in font type, size, color, and alignment. Unique fonts or types of italics should be avoided, as this can be confusing and create clutter.
4. Look for Signage Experts
Visual clutter is something that can be seen in many modern structures and it affects the way people interact with their surroundings. Signage experts can be a great help to lessen visual clutter. They look for ways to make information easier to read and understand, as well as create signs that are aesthetically pleasing.
They also strive to ensure that signs look attractive and fit in with the overall look and feel of the building. By using an expert when it comes to designing signage, you can be sure that you won’t be left overwhelmed by a sea of signs. Contact this signage company for help.
Switch to Innovative Signs Today
Creating innovative signs is essential to effectively get your message across, and following these tips will help you avoid visual clutter. Start deciding today, and watch as your signs become more enticing and engaging for your audience!
If you are interested in more helpful tips, check out the rest of our website.