Launching a marketing campaign is no easy feat. There is a great deal of work every step of the way from pre-launch to post-launch and everything that comes after that. You want to set your business up for success which means taking special care that everything is completed.
Marketing campaigns are anything if not overwhelming. And if you don’t have a ton of experience launching one, it can be a challenge. Read on to learn the basics of what you need on your marketing checklist to ensure proper execution.
Before the launch of any marketing, there is much prep work needed to ensure a successful launch. It all starts with market research, which focuses on two key areas: your competitors and your customers.
Start by compiling a list of your potential competitors and then do a deep dive on them. Check out their website, blog, social media pages, etc to get an idea of what’s trending in your industry. Next, take a look at your target customer. Get to know your customer in and out, which you can do by reviewing social media pages or attending industry-related events. Figure out what they like and don’t like about products or services similar to yours.
Next, it’s time to get everything prepped and set up. You want to get some PR (public relations) prepared by compiling a list of blogs in your industry and local business journals and preparing a media kit. Then, you want to ensure your website, email service, blog, and social media pages are set up and full of the information imperative for your potential customers to know about your business.
The real fun kicks off after your launch. This step is where you garner customer feedback. You get to know your customers and what they enjoy about your product or service. You want to make sure that your business is distributed across the web. Write and distribute press releases, ebooks, white pages, and more to get the word out. Publish content on your blog and social media pages, and work with influencers to get your content on their platforms as well.
This step is where you’ll begin your paid promotional channels. Sponsor conferences, podcasts, or newsletters your target audience might attend or consume. Set up paid advertising across social media channels to reach your target customer.
The work doesn’t stop after the initial launch period. You need to keep consistent with your marketing strategy to see any long-term success. Continue communication and nurturing the community you’ve built through your launch.
Maintain a consistent schedule with your email newsletters, blog posts, and social media posts. Ensure your website remains updated and optimized. Reach out to early fans and customers of your brand for continued support through guest blogging or podcast sponsorship. Keep the PR train going by soliciting continued partnerships and sponsorships.
And now, what you’ve been working for, the results. Optimizing your marketing efforts is never-ending. Now that you have the results, it’s time to dissect them. Figure out what you can learn from these results. What worked well? What didn’t work well? Did you invest in the right places? Where can adjustments be made?
Optimizing your marketing is a task you’ll do on a consistent basis and will require varying levels of change, testing, and restrategizing. This is also your time to perfect things that may not have gone smoothly the first time around. Remember, no launch is free from a few challenges. Welcome them and learn from them. You’ll be continuing to improve as time goes on.
This newfound information you’ll keep learning with help not only you but your customers. You can use customer feedback to improve or make changes to your product. You can use feedback on an FAQ page, in blog posts, and on social media posts. Potential customers will be on the lookout for this information and it could help them make their final decision.
As you gear up for your marketing campaign, trust that you’ll do the best you can. With your marketing checklist in mind and the determination to crush this launch, there’s no way you won’t be successful.